How and why do different genres use performance and lip sync in music videos?

Sweetheart, What Have You Done To Us by Keaton Henson



The main feature of this music video is the use of lip sync, initially presented in a close-up shot of Keaton Henson. Through the use of direct address, a sense of connection with the audience is created whilst he lip syncs, suggesting that he is sharing his feelings with the audience personally, hence creating a sense of intimacy. This amplifies the personal message of the lyrics. Furthermore, the close-up shot and direct address, paired with lip-sync, emphasises the sense of vulnerability conveyed in this indie folk/folk rock song.


Hard Times by Paramore

The element of lip sync in the music video for this pop rock song reinforces the connotations of fun created by the erratic dancing and brightly-coloured animation. Hayley Williams, the lead-singer, lip syncs throughout the majority of the video, sometimes accompanied by her fellow band members who are also presented playing instruments at times. The exaggeration of the lip sync, alongside the quirky graphics, amplifies the lively and carefree feel of the music (although this contrasts with the lyrics). The performance element of band members playing the guitar and drums promote the live aspect of the band, as is conventional for bands because selling gig tickets is more profitable than just selling their songs.


Shutdown by Skepta



Lip-sync is integral to the video for grime artist Skepta's song Shutdown. Lip sync is an important convention for music videos of the genre because it demonstrates and emphasises the speed and skill of the artists' rapping. A lot of the shots presenting Skepta lip syncing also use direct address, conveying him as bold and confident. Another possible effect of the use of lip sync in this video may be that it adds to the energy of the video, reinforcing the impact of the fast-paced cuts and handheld camera movement. Members of his 'crew' also lip sync some of the lyrics, which may create a sense of participation for the audience.